Sustainable Fashion June 2022
Judges & Pitchers

In collaboration with BlueCrest College, Freetown Pitch Night held its monthly June edition of Pitch Night at Limkokwing University at Hill Station, Freetown on Wednesday, 29th of June, 2022.

The theme of this month’s edition is Sustainable Fashion which is geared towards raising the awareness of the effect of fast fashion and the involvement of all other practices in the fashion industry that may cause harm to the environment.

The event was chaired by Mrs.Emily Bah, who welcomed the guests and thereafter gave a brief history of Fashion and later introduced Mr.Francis, MD of Innovation SL who later emphasized the importance of Sustainable Fashion and subsequently recognise very important guests and all who were in attendance to witness the Pitch Night.                               

After the introduction of Judges, Mrs.Emily called on the first pitcher,  Ms . Fatima Sesay CEO of  Sew Lovely Online Boutique aims to solve environmental issue, global warming by recycling old clothes and fabrics into new products that are comfortable and unique, while contributing to saving the environment.

Fatima Sesay

The judges questioned Ms.Fatimas financial tractions, what sets her apart from other fashion designers, her marketing strategy and recommended that she gets a clear understanding of what she intends to do with the funds required.

Ms.Jalikatu Jalloh, owner of NA IKA ( laba-chonchi) was the second pitcher. Ms.Jalloh highlighted that her business is an inclusive brand aimed at promoting  sustainable fashion by  using organic materials to dye garments and make unique patterns While protecting the planet and contributing to reducing the use of toxic chemicals by 95% and water wastage by 90%.

Jalikatu Jalloh

The Judges commended her initiative and asked Ms.Jalikatu to define her customer base, the type of leaves or plants she uses to dye.After being queried about  her dyeing process, she quickly explained to everyone how she obtains the raw products used to dye her fabrics.

The third pitcher was Ms.Cecilia Fofanah who stated that she wants to solve the problem of fast fashion by using end of life(old or used) materials to produce new designs with excellent customer service.

Cecelia Fofanah

After being questioned about her customer base and the channels she uses to notify her go-to-market about her designs; Ms.Cecilia gave the necessary information required to the judges.


Mrs. Haja Dalanda Masally, Co Founder of Waste Way, stated that her business produces  durable backpacks, clothes and  other designs. They also co-create with customers. Mrs. Haja highlighted that their  products are eco-friendly, made out of waste and it is  90% plastic and 10% cotton. And that any product purchased from them helps save at least 450 single-use plastic from ending up in the ocean.

Haja Dalanda Masally

One of the Judges questioned the veracity of the statistics she provided. The others asked how intends to pioneer the idea, her marketing strategy and advised that she draws up a realistic approach with a detailed plan of where she wants her business in the next three to six months

This month’s pitch night was different  and spectacular, the function also had a runway show. There were models who did a swift runway for the audience showcasing fabulous and beautiful  designs made by brilliant fashion designers from BlueCrest College.


Mr.Rajiv and Ms. Daniella Coker from Blue Crest College was called upon to say a few words. Mr. Rajiv briefly enlightened  the audience about their fashion department in BlueCrest and expressed his gratitude to his students who were the fashion designers and to the audience for their undivided attention.

Head of Fashion School- Mr Rajiv

The event ended with the announcement of all the five Pitchers as winners because they all had exceptional and brilliant ideas and the presentation of gifts by distinguished guests to the Judges. 

The best  3 dresses made by the students of bueCrest were awarded cash Prizes; SLL 1,500,000, SLL 1,000,00, SLL 750,000 respectively.


Written By,

Fanta Lomax.

Fashion and Creative Arts Pitch Night on Wednesday August 21st

The Fashion and Creative Arts Pitch Night on Wednesday August 21st was more than just entrepreneurs pitching. It was a celebration of ordinary people overcoming challenges to realize their dreams. Read one such story…that of Zainab Sheriff, the founder of Zedzee Agency:

Good evening ladies and gentlemen.

Thanks for attending the fashion pitch nigt .

This event is mostly important because it inspires creative minds and gives room for aspiring creative minds to bloom.

I’m here as Zainab Sheriff, the CEO of ZedZee Modeling Inc but I’m standing here tonight to speak as a model on behalf of the modelling and fashion industry as a whole.

As a little girl growing up on the eastern side of Freetown, people said many things about me, most of them were negative. But if I have to be honest they also said I looked like Naomi Campbell and everytime they had said that I will say to myself I can be her.

At age 18 I found myself at the center of all vulnerabilities, my mom had died, I have given birth to a child and it had died. I was confused and broken, with zero self esteem and no confidence. I found myself most times wondering what I was going to do with my life.

People also said that Education is the key, so I said I will go back to school. But going back to school involved money.

There was a beauty pergeant show happening all the way on the other side of Freetown, it was the biggest pergeant of all, Its was Miss Paddy’s 2004.

I decided to enter the competition to be Miss Paddy’s 2004. They were giving Le 200,000 as consolation prize to all contestants. I needed money to go back to school and Le200,000 was more than enough at the time. Therefore my aim was just to get the Le200,000.

I entered the competition and luckily for me I ended up winning more than I bargained for, the grand prize which was USD1000. The exact equivalent of that is three million leones at the time.

Ladies a gentle men, I want u to close your eyes and picture an 18 years old girl, who had lost her mother, herself and her self-confidence. One who had given birth and lost her child, one who had dropped out of school and had gone through countless abuse. After the crown she had won millions of leones. At that moment she considered herself rich. She had won the crown and certified as the most beautiful girl. Her friends and family are celebrated and cheered her. 15 years on look at that girl now, look at me.

I was saved that day. The people that created that platform for me to bloom, the organisers of that event and the people that participated on that event, saved me.

They gave me the confidence and reassurance; the zeal to become what I’m today and to stand here tonight I preach the importance of platform and support in the fashion industry, which equals to what the organisers of Pitch Night are doing tonight.

What I am pitching for tonight is for the organisers of this event to not stop, to continue. I’m asking and seeking for the organizers of this event to partner with us, me and every model and designers here tonight or in the industry as a whole, to have an official fashion week. We want you to partner with us to have a show, where designer’s, models, makeup artists, cameramen and women, choreographers, international designers, music makers will meet and inspire each other to grow.

What I’m pitching for is for you to partner with us to have a Sierra Leone Fashion Week or something of the sort.

We can invite international designers and they can invite us and in the end growth will prevail for models and designers and everyone who benefits from the growth of entertainment .

Thank you very much