Sustainable Fashion June 2022
In collaboration with BlueCrest College, Freetown Pitch Night held its monthly June edition of Pitch Night at Limkokwing University at Hill Station, Freetown on Wednesday, 29th of June, 2022.
The theme of this month’s edition is Sustainable Fashion which is geared towards raising the awareness of the effect of fast fashion and the involvement of all other practices in the fashion industry that may cause harm to the environment.
The event was chaired by Mrs.Emily Bah, who welcomed the guests and thereafter gave a brief history of Fashion and later introduced Mr.Francis, MD of Innovation SL who later emphasized the importance of Sustainable Fashion and subsequently recognise very important guests and all who were in attendance to witness the Pitch Night.
After the introduction of Judges, Mrs.Emily called on the first pitcher, Ms . Fatima Sesay CEO of Sew Lovely Online Boutique aims to solve environmental issue, global warming by recycling old clothes and fabrics into new products that are comfortable and unique, while contributing to saving the environment.
The judges questioned Ms.Fatimas financial tractions, what sets her apart from other fashion designers, her marketing strategy and recommended that she gets a clear understanding of what she intends to do with the funds required.
Ms.Jalikatu Jalloh, owner of NA IKA ( laba-chonchi) was the second pitcher. Ms.Jalloh highlighted that her business is an inclusive brand aimed at promoting sustainable fashion by using organic materials to dye garments and make unique patterns While protecting the planet and contributing to reducing the use of toxic chemicals by 95% and water wastage by 90%.
The Judges commended her initiative and asked Ms.Jalikatu to define her customer base, the type of leaves or plants she uses to dye.After being queried about her dyeing process, she quickly explained to everyone how she obtains the raw products used to dye her fabrics.
The third pitcher was Ms.Cecilia Fofanah who stated that she wants to solve the problem of fast fashion by using end of life(old or used) materials to produce new designs with excellent customer service.
After being questioned about her customer base and the channels she uses to notify her go-to-market about her designs; Ms.Cecilia gave the necessary information required to the judges.
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Mrs. Haja Dalanda Masally, Co Founder of Waste Way, stated that her business produces durable backpacks, clothes and other designs. They also co-create with customers. Mrs. Haja highlighted that their products are eco-friendly, made out of waste and it is 90% plastic and 10% cotton. And that any product purchased from them helps save at least 450 single-use plastic from ending up in the ocean.
One of the Judges questioned the veracity of the statistics she provided. The others asked how intends to pioneer the idea, her marketing strategy and advised that she draws up a realistic approach with a detailed plan of where she wants her business in the next three to six months
This month’s pitch night was different and spectacular, the function also had a runway show. There were models who did a swift runway for the audience showcasing fabulous and beautiful designs made by brilliant fashion designers from BlueCrest College.
Mr.Rajiv and Ms. Daniella Coker from Blue Crest College was called upon to say a few words. Mr. Rajiv briefly enlightened the audience about their fashion department in BlueCrest and expressed his gratitude to his students who were the fashion designers and to the audience for their undivided attention.
The event ended with the announcement of all the five Pitchers as winners because they all had exceptional and brilliant ideas and the presentation of gifts by distinguished guests to the Judges.
The best 3 dresses made by the students of bueCrest were awarded cash Prizes; SLL 1,500,000, SLL 1,000,00, SLL 750,000 respectively.
Written By,
Fanta Lomax.
