Sustainable Fashion June 2022
Judges & Pitchers

In collaboration with BlueCrest College, Freetown Pitch Night held its monthly June edition of Pitch Night at Limkokwing University at Hill Station, Freetown on Wednesday, 29th of June, 2022.

The theme of this month’s edition is Sustainable Fashion which is geared towards raising the awareness of the effect of fast fashion and the involvement of all other practices in the fashion industry that may cause harm to the environment.

The event was chaired by Mrs.Emily Bah, who welcomed the guests and thereafter gave a brief history of Fashion and later introduced Mr.Francis, MD of Innovation SL who later emphasized the importance of Sustainable Fashion and subsequently recognise very important guests and all who were in attendance to witness the Pitch Night.                               

After the introduction of Judges, Mrs.Emily called on the first pitcher,  Ms . Fatima Sesay CEO of  Sew Lovely Online Boutique aims to solve environmental issue, global warming by recycling old clothes and fabrics into new products that are comfortable and unique, while contributing to saving the environment.

Fatima Sesay

The judges questioned Ms.Fatimas financial tractions, what sets her apart from other fashion designers, her marketing strategy and recommended that she gets a clear understanding of what she intends to do with the funds required.

Ms.Jalikatu Jalloh, owner of NA IKA ( laba-chonchi) was the second pitcher. Ms.Jalloh highlighted that her business is an inclusive brand aimed at promoting  sustainable fashion by  using organic materials to dye garments and make unique patterns While protecting the planet and contributing to reducing the use of toxic chemicals by 95% and water wastage by 90%.

Jalikatu Jalloh

The Judges commended her initiative and asked Ms.Jalikatu to define her customer base, the type of leaves or plants she uses to dye.After being queried about  her dyeing process, she quickly explained to everyone how she obtains the raw products used to dye her fabrics.

The third pitcher was Ms.Cecilia Fofanah who stated that she wants to solve the problem of fast fashion by using end of life(old or used) materials to produce new designs with excellent customer service.

Cecelia Fofanah

After being questioned about her customer base and the channels she uses to notify her go-to-market about her designs; Ms.Cecilia gave the necessary information required to the judges.

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Mrs. Haja Dalanda Masally, Co Founder of Waste Way, stated that her business produces  durable backpacks, clothes and  other designs. They also co-create with customers. Mrs. Haja highlighted that their  products are eco-friendly, made out of waste and it is  90% plastic and 10% cotton. And that any product purchased from them helps save at least 450 single-use plastic from ending up in the ocean.

Haja Dalanda Masally

One of the Judges questioned the veracity of the statistics she provided. The others asked how intends to pioneer the idea, her marketing strategy and advised that she draws up a realistic approach with a detailed plan of where she wants her business in the next three to six months

This month’s pitch night was different  and spectacular, the function also had a runway show. There were models who did a swift runway for the audience showcasing fabulous and beautiful  designs made by brilliant fashion designers from BlueCrest College.

Lilian
Sasha
Hassianatu

Mr.Rajiv and Ms. Daniella Coker from Blue Crest College was called upon to say a few words. Mr. Rajiv briefly enlightened  the audience about their fashion department in BlueCrest and expressed his gratitude to his students who were the fashion designers and to the audience for their undivided attention.

Head of Fashion School- Mr Rajiv
Judges

The event ended with the announcement of all the five Pitchers as winners because they all had exceptional and brilliant ideas and the presentation of gifts by distinguished guests to the Judges. 

The best  3 dresses made by the students of bueCrest were awarded cash Prizes; SLL 1,500,000, SLL 1,000,00, SLL 750,000 respectively.

Hassianatu
Valerie
Salima

Written By,

Fanta Lomax.

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Frempreneurs!

The future is for fempreneurs. 2022 is most certainly the year of the fempreneur! Freetown Pitch Night is inviting ideas from female founders and female led business to pitch their ideas.

51% of the population in Sierra Leone are women; 63% of the urban woman and even more in the rural areas operate micro-enterprises.
Promoting women in Entrepreneurship is a precondition for advancing sustainable growth and poverty reduction.

Please send an email to 2022@freetownpitchnight.com if you would like to be considered to pitch or download the template, complete it and send it to us before 21.02.2022

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THE EUROPEAN UNION (EU) PARTNERS WITH INNOVATION SL FOR A SPECIAL PITCH NIGHT TO HEAR COMMERCIAL SOLUTIONS TO SIERRA LEONE’S PLASTIC PROBLEMS.
By Memuna Forna- Insight Magazine. There can’t be anyone who has not experienced Sierra Leone’s problem with plastic waste. Abandoned plastic bags, water sachets and bottles litter the streets. They clog gutters and drainage channels, increasing the risk of flooding in our already flood-prone country. They wash up onto the beach, deter tourists, poison our fishing stocks and threaten the environment. Our plastic waste problem disproportionately affects the health and livelihoods of poorer and more vulnerable communities. It devastates agriculture, fishing and tourism, and according to a recent report dumped and burned rubbish, especially plastic waste, is responsible for the death of one person every 30 seconds in developing countries. We are not alone. This is a continent-wide problem, and has prompted 34 countries to introduce either total or partial bans on single-use plastic, making Africa world-leaders in the fight against plastic. Many would argue that the urgency of the situation in Sierra Leone, demands a similarly urgent response, particularly because we lack functioning large-scale collection and recycling infrastructure. However, the reality is that single use plastic in Sierra Leone plays a significant role in the daily lives of much of the country’s population and without alternatives in place, a plastic ban could create other problems. Some of the considerations that could derail Sierra Leone’s attempts to reduce plastic use, include the importance of packaged sachet water as a source of drinking water, particularly in urban areas, or communities without access to clean water; the use of plastic bags as ‘flying toilets’ to dispose of human waste, in the many communities without proper sanitation facilities; the use of plastic bags to distribute and store food; and the fact we have a domestic plastic packaging industry. But these considerations are not insurmountable, and the European Union in Sierra Leone is collaborating with Innovation SL on a special Freetown Pitch Night (14th October – 5-7pm) to hear three entrepreneurs pitch commercially viable and sustainable solutions to single use plastic in Sierra Leone, which will take us several steps closer to becoming a plastic-free society. The event is organised within the framework of EU Climate Diplomacy Week and EU Green Week on the theme of nature and biodiversity. Our three entrepreneurs will be pitching to a panel of judges made up of Tom Vens – the EU Ambassador, Lesley Ní Bhriain – the Irish Ambassador, Mr Patrick Dzierzon – the Deputy German Ambassador, Estelle Van Eeckhout – the MD of Brussels Airlines in Sierra Leone and PJ Mandewa-Cole from the Department of Science, Technology and Innovation. Freetown Pitch Night – the entrepreneurs and innovators pitching event, which gives budding entrepreneurs the chance to pitch their ideas, solicit feedback, advice and potential partnerships has become the go-to platform for business innovation in Sierra Leone. Francis Stevens, CEO of Innovation SL and the organiser of Freetown Pitch Night says:
“An ecosystem that provides a platform for new and innovative ideas to be discovered and for an ecosystem enabler such as the EU to be part of this discovery process is the essence of Freetown Pitch Night.”
The winning business idea will be helped to develop their idea, with a trip abroad, sponsored by the EU and Brussels Airlines. Initiatives being pitched include: Seaweed based bottles, water sachets and bottle caps: Alhassan Sesay, founder of the Sierra Leone School Green Club (SLSGC), an environmental and agricultural organisation proposes replacing water sachets, bottles and plastic containers using a product made from seaweed, which will in turn make use of Sierra Leone’s annual seaweed invasion into a benefit. Eco-friendly grocery bags, food packaging, cups, bottles, dishes: Kisimi Kayleemasa Kamara, founder of eWoman Sierra Leone, is a Software Engineer who is replacing single use plastic bags, bottles and packaging with raffia grocery bags, banana leaves food wrappers/dishes, bamboo cups/bottles and coconut shell cups/dishes. Replacing single-use plastic bags: John Sawo-Koroma, founder of CraftyBee Fashion World produces a range of affordable fabric bags including a 100% cotton fabric shopping bag, which is durable, reusable and biodegradable and intended as a replacement to plastic bags. Watch Freetown Pitch Night – Replacement of Single Plastic Use on the 14th October (5-7pm) via Facebook Live @EUinSierraLeone or @FreetownPitchNight. By Memuna Forna- Insight Magazine.
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Freetown Pitch Night- August 2nd 2017

The theme for the August month Freetown Pitch Night was “The Circular Economy: Waste to Wealth”.

A circular economy addresses mounting resource-related challenges for business and economies, and could generate growth, create jobs, and reduce environmental impacts, including carbon emissions.

The circular economy’s potential for innovation, job creation and economic development is huge: estimates indicate a trillion-dollar opportunity.

In Sierra Leone, we have an opportunity to create new businesses and jobs through recycling, waste management and collaborative consumption.

At the Freetown Pitch Night, we met three pioneers that are leading the creation of exciting and innovative businesses within converting waste to household products and building material and converting waste to energy.

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Blessings Recycling Enterprise

Blessings Recycling Enterprise was represented by Joseph A Kamara. Blessings have identified the problem Recycling Management, and Health and safety issues.

To solve this problem, Blessings Recycling Enterprise collects and create household item. For example, the company has a toothpaste holder made of our plastic waste.

The company has a range of products such as tooth brush holders (Pencil case, broom, wall frames, ropes and cups).

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